Our Story
Rooted in Tradition.Growing Beyond Borders.
A brand shaped by India's decorative arts, a family heritage of enterprise, and a belief that Indian craftsmanship belongs in homes and collections around the world.
Our Story
A Legacy of Tradition. A Vision Without Borders.
Every meaningful journey begins with a story. For Ashwa Handicraft, that story is rooted in a family tradition of business that dates back to approximately 1917.
Across generations, our family has carried forward an entrepreneurial spirit, a respect for tradition, and a belief in the possibilities that come from building something meaningful. Inspired by this legacy, Ashwa Handicraft represents our next chapter — bringing the beauty of Indian-inspired floral decor to homes and markets around the world.
The Journey Continues
Inspired by Our Roots. Created for the World.
India has a rich tradition of celebrating life's special moments through colour, decoration, and artistic expression. Floral rangoli, in particular, reflects the warmth and beauty of Indian celebrations, welcoming guests and adding a special touch to everyday spaces and festive occasions.
At Ashwa Handicraft, we are inspired by this cultural beauty and the opportunity to share it with a wider audience. Our floral rangoli mats are at the heart of our journey, connecting traditional inspiration with the needs and tastes of modern customers.
From Family Heritage to a Global Vision
Our decision to establish Ashwa Handicraft comes from a passion for business, an appreciation for India's decorative traditions, and a vision to explore international opportunities.
We believe Indian products deserve to be discovered and appreciated beyond borders. By bringing together heritage-inspired designs, thoughtful presentation, and a customer-first approach, we aim to build meaningful relationships with individual customers, retailers, wholesalers, and international buyers.
More Than Products. A Continuing Journey.
Ashwa Handicraft is more than a business name. It represents the continuation of a family legacy and the ambition to create something that can grow across generations.
As we begin this journey, our focus is on understanding our customers, developing our collections, building trusted business relationships, and introducing Indian-inspired floral decor to new markets. We are at the beginning of a new chapter, guided by the experience of the past and the possibilities of the future.
परंपरा प्रत्येक पंखुड़ी में
Ashwa Handicraft — Tradition in Every Petal. Indian Craftsmanship for the World.
Our Inspiration
Why Ashwa Handicraft exists.
An appreciation for India's traditional decorative arts
A family connection to business and entrepreneurship
An interest in international trade and export opportunities
A vision to introduce Indian-inspired products to global buyers
Our Mission
"To present Indian decorative craftsmanship to customers around the world through thoughtfully curated products and dependable business relationships."
Our Vision
"To build Ashwa Handicraft into a recognized Indian handicraft brand serving international markets."
Our Values
What guides every petal we shape
The Journey
From 1917 to the World
c. 1917
Family business tradition begins
A family tradition of business and craftsmanship takes root in India — the heritage that inspires Ashwa Handicraft today.
Present Day
Ashwa Handicraft takes shape
The contemporary brand is developed to present Indian decorative craftsmanship with modern, international-facing presentation. The Ashwa Handicraft brand itself is a new venture, distinct from the family's earlier businesses.
The Road Ahead
Growing beyond borders
Building relationships with buyers, retailers and distributors — and exploring international markets for Indian-inspired floral decor.
Begin a Conversation
Let's Create Something Beautiful Together.
Share your product requirements, destination market and estimated quantities — our team will respond with availability and next steps.